| Research Services
MMSI offers a comprehensive range of primary and secondary marketing research
facilities and conforms to BS EN ISO 9001, BS 7911:1998 and IIP standards. The methodologies
of primary research employed by MMSI include, but are not exclusive to:
telephone interviews
postal questionnaires
focus groups
one to one interviews
online surveys
fax surveys
street surveys
observational research
mystery shopping
blind testing.
Click on a research method for more information.
Currently our most valuable research tool is on-line surveying, where questionnaires
are distributed via an e-mail with an embedded URL.
For more information about the Research Department and the services we offer, click here.
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